The Trustees of the British Museum
British Museum Brand and Identity Project Phase II Design
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The British Museum is embarking on a complete transformation and as part of that journey we have launched a project to review and re-imagine our brand and our visual/vocal identity.
Increasing activity around the Museum’s masterplan, and the arrival of a new museum Director in 2024 makes now the right moment to consider our vision and values, review our brand and move forward with a compelling new approach to how we communicate and present ourselves.
The Brand and Identity Project will deliver this transformation.
It is being conducted in two phases.
In Phase 1 research will be conducted to understand the Museum’s position in the global context followed by a brand audit leading to the creation of a brand strategy.
An agency has been appointed to Phase I and work is now underway.
In Phase II, which is the subject of this procurement exercise, we are looking for a partner to work with us to translate our new vision and values, and the brand strategy developed in Phase I, into a coherent and compelling visual and vocal identity.
This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally.
What the notice asks for
The Brand and Identity Project will deliver
The Brand and Identity Project will deliver this transformation.
This identity should comprise a clear system
This identity should comprise a clear system that conveys the brand idea and narrative in such a way that it can be used and applied consistently to internal and external products and services, across our many audiences, locally, nationally, and globally.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- ocds-h6vhtk-04c899
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 040545-2024
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