Find a Tender · Historical
Marketing Automation Platform for the National Gallery
Historical: no longer open for bids.
01/ The notice
Key facts
- Value
- Not statedValue not stated in source
- Deadline (UK time)
- No open deadlineA deadline does not apply to this historical notice.
- Published
- 29 Sep 2026
- Region
- Not stated
02/ The brief
What the notice says
Not fully read: this is the notice text; attached documents are not read.
We are appointing an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift. The platform is able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys.
The platform will:
• Enhance and support our existing tech stack;
• Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase;
The same platform offers a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure.
We are appointing a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term
03/ Classification
CPV codes
Common Procurement Vocabulary codes, exactly as the notice lists them. No descriptions are added here.
- 48445000
04/ History
Releases of this notice
3 releases held, oldest first. Dates are UK time.
- 16 Apr 2026Planning notice
Planning notice published 16 April 2026.
Release 034875-2026
View this release on Find a Tender (opens in a new tab) - 8 Jul 2026Tender notice
Tender notice published 8 July 2026. The notice text changed; the source gives no change note.
Deadline in this release: Fri 7 Aug 2026, 12:00 BST.
Release 064189-2026
View this release on Find a Tender (opens in a new tab) - 29 Sep 2026Notice
Notice published 29 September 2026. The notice text changed; the source gives no change note.
Release 091973-2026
View this release on Find a Tender (opens in a new tab)
05/ Limits
What the source does not tell us
- The source does not state a usable value.
06/ Questions
About this notice
07/ Tender hubs
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08/ Related
Where to go next
These links follow a fixed rule applied to this notice’s buyer, text and CPV codes. They are not advice on whether to bid.
- Reference
- ocds-h6vhtk-06848e
- Source
- Find a Tender
- Stage
- award · Awarded
- Last verified
- Tue 6 Oct 2026, 08:15 BST
- Read at
- Fri 23 Oct 2026, 02:18 BST
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