Marketing Automation Platform for the National Gallery
The procurement contact named on the official notice.
The submission route named on the official notice.
This is a large award for Software & IT Systems — above three-quarters of comparable contracts. Based on 30,286 valued Software & IT Systems tenders in our corpus.
We are looking for an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift.
The platform should be able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys.
The platform must be able to: • Enhance and support our existing tech stack; • Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase; The same platform should either offer a direct integration with our current e-commerce setup or equivalent solutions to leverage e-commerce customer/shop-front data and bridge the gap between our disparate systems, as well as demonstrate the flexibility to accommodate changes we may make to our e-commerce infrastructure.
We require a supplier who is able to expedite and support migration onto their system over a 4-5 month window, providing a customized, comprehensive implementation programme and a sustained level of service to ensure success over the short and mid-term.
What the supplier must deliver
We are looking for an advanced, multi-channel
We are looking for an advanced, multi-channel Marketing Automation Platform to deliver improved engagement and significant income uplift.
The platform should be able to intelligently
The platform should be able to intelligently and efficiently leverage our existing CRM data and respond dynamically to customer behaviours to facilitate personalised, persuasive and timely journeys.
The platform must be able
The platform must be able to:.
Enhance and support our existing tech stack
Enhance and support our existing tech stack;.
Have an off-the-shelf integration with the Tessitura
Have an off-the-shelf integration with the Tessitura database; or have it on the roadmap for launch within the next 4-5 months at a satisfactory phase;.
Derived from the notice text — always confirm against the original documents.
What it takes to bid this
Typical UK bid effort for the £100k–£1m band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidCyber Essentials Plus (often mandatory for gov IT)
- Hold at bidISO 27001 (information security)
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Skills, tools & certifications
Detected from the notice — the capabilities and credentials this bid calls for. Click one to see who wins that work.
Make the case to bid
Reveal who to approach at National Gallery, and generate a go-to-market strategy from their news, accounts and people.
The full intelligence dossier
Our agent reads National Gallery’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Ask me about this tender, the buyer, who wins their work, or whether you should bid.
- OCID
- ocds-h6vhtk-06848e
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 064189-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
Who wins this kind of work
The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.
Top suppliers & buyers in Software & IT Systems
National Gallery’s tender network
Assembling the network…