Llywodraeth Cymru / Welsh Government
Media Buying Services, Integrated Marketing Campaigns and PR Services
The procurement contact named on the official notice.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
Llywodraeth Cymru / Welsh Government publishes Business Services work continuously — 45 notices, roughly one every 18 days. This is a stream to watch, not a cycle to wait for.
The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services.
The Framework Agreement will be open for use by the Welsh Public Sector.
The anticipated total Framework value is 82000000 GBP to 49500000GBP.
Welsh Government will be holding an engagement event on 8th September 2026.
Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement.
Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework.
The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents.
Please register to attend the event by midday on 1st September August 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-engagement-for-the-wgcd-media-buying-integrated-marketing-campaigns-and-pr-services-framework-agreement/ where the event details will be provided and where registration will be managed.
Those who register will receive confirmation of their registration.
Please see the engagement section of this notice for full details.
What this notice demands of you
1 named, none in explicit obligation language. Each one is quoted from the notice.
The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services.
Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.
Make the case to bid
Reveal who to approach at Llywodraeth Cymru / Welsh Government, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
The full intelligence dossier
Our agent reads Llywodraeth Cymru / Welsh Government’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Five included while we’re in beta, and the agent asks before it spends on any paid step.
- OCID
- ocds-h6vhtk-06e807
- Stage
- planning · Planning
- Source
- Find a Tender
- Buyer ref
- 079201-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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