PR Services for Business and Tourism Programme

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The West Midlands Growth Company require suppliers to generate media coverage (both digital/influencer and traditional media).

Lot 1 - The Business & Tourism programme aims to drive long-term economic benefits by boosting the West Midlands' and UK's global reputation as a world-class destination for trade, investment and tourism. These economic benefits will be achieved by enhancing perceptions of the UK and West Midlands, and strengthening the UK's relationship with other nations.

The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands. For Lot 1, these outputs must focus on securing high-quality business media coverage and influencer engagement to help generate investment and trade opportunities in the following markets: India, Australia, Canada, Singapore, Malaysia, UK.

Activity is expected to cover:

• Ongoing media relations to generate coverage promoting trade and investment

• 15 mini proactive milestone campaigns

• Hosting media and influencer visits

• Press office support

• Project management and client liaison

• Evaluation, including monitoring of budget and KPIs

• Creation of media assets and content where required

Lot 2 - The Business & Tourism programme aims to drive long-term economic benefits by boosting the West Midlands' and UK's global reputation as a world-class destination for trade, investment and tourism. These economic benefits will be achieved by enhancing perceptions of the UK and West Midlands, and strengthening the UK's relationship with other nations.

The winning supplier will generate travel, tourism and cultural media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands in the leisure tourism, cultural tourism and business tourism sectors. For Lot 2, these outputs must focus on securing high-quality consumer and trade media coverage, and influencer engagement, to help generate tourism opportunities in the following markets: India, Australia, Canada, UK.

Activity is expected to cover:

• Ongoing media relations to generate coverage promoting tourism and culture

• 15 mini proactive milestone campaigns

• Hosting media and influencer visits

• Cultural and arts international campaign

• Press office support

• Creation of media assets and content where required

• Project management and client liaison

• Evaluation, including monitoring of budget and KPIs