VisitWindsor Membership Revenue Share Contract

RBWM are exploring options to procure a tourism sales and marketing specialist to support membership growth and retention, drive upsells and cross sales for its VisitWindsor arm. The supplier would be entitled to a share of the revenue. The company will be expected to:

- Create a new CRM system to manage and monitor sales and conversations.

- Provide a dedicated Account Manager as an extension of the VisitWindsor team.

- Work with VisitWindsor membership pack with clear ROI on packages.

- Research database of businesses and outreach to gain decision maker.

- Contact tourism-facing businesses not currently members.

- Convert memberships from calls/engagement.

- Create confirmation agreements.

- Create member product listings on VisitWindsor destination management system.

- Invoice members, share live reconciliation document with VisitWindsor and pay RBWM revenue share on monthly basis.

- Work with members to ensure they are maximising their referrals and ROI.

- Call the member every 6 to 8 weeks to discuss ROI and suggest changes/alterations to listing to support a higher CTR.

- Continual communication on Windsor and Maidenhead news and opportunities.

- Represent VisitWindsor professionally, maintaining the high standards set by the team, build relationships and create trust and a supportive understanding ear.

- Work on renewals 90 days out to ensure members are aware and have the stats required and understand the support they have had over the previous year.

For a high-level breakdown of businesses and non-members in the area, please contact: Joey.Stanford@RBWM.gov.uk.