Digital Advertising on Oxford Street

The purpose of this Early Market Engagement (EME) is to seek information from suppliers in the advertising and marketing space to further inform the development of the Oxford Street Development Corporation (OSDC) design and commercial strategy, and to help shape any subsequent procurement strategy and related contract specification.

Information provided will be used to inform OSDC in its continued consideration of the nature of any future procurement activity. If deemed appropriate OSDC may, at its sole discretion, enter into further discussions with respondents.

The OSDC will have the powers needed to improve the public realm, secure investment and unlock Oxford Street’s full potential for years to come. The OSDC will lead the regeneration of Oxford Street with a clear ambition to create an Oxford Street that is a world class destination for Londoners, businesses and visitors from around the world. Further information regarding OSDC can be obtained at https://www.oxfordstreetdc.org.uk/

Oxford Street Advertising Opportunity Advertising is expected to form a significant revenue stream within the Oxford Street pedestrianisation programme and will be considered as part of the overall commercial strategy for the corridor.

To maximise both the commercial returns and the placemaking outcomes, the advertising opportunity will be considered as an integral component of the urban realm design rather than a subsequent overlay.

We would like the concessionaire to be responsible for input into the design, configuration and lifecycle management, which may incorporate wider opportunities such as shading and seating, the sales and scheduling of adverts, as well as the installation and maintenance of all of the digital advertising assets.