Midlands Engine Campaign Creative Concept/Brand Brief

Midlands Engine Campaign Brand and Creative Concept Brief

The West Midlands Growth Company is procuring this contract on behalf of the contracting authority Nottingham City Council (NCC), who are the accountable body for the client the Midlands Engine Partnership. Upon contract award and signing the delivery of this contract will be solely between NCC, Midlands Engine Partnership and the successful tenderer.

Background

In March 2017, the Chancellor of the Exchequer launched the government's Midlands Engine Strategy which includes over £400m of investment in the Midlands region.

Since then the Midlands Engine Theme Groups have been developing our response to the strategy, addressing the opportunities and benefits to be gained, by the region and the country, from improvements in Connectivity, Skills, Innovation, Trade & Investment and Quality of Life.

The output of this activity - an Action Plan (working title) - is now in the late stages of development and will be published early in the Autumn. It will form the basis of the Midlands Engine work over the coming years, will express our renewed objectives and set out the key deliverables that will become the focus of our work.

This brief is for the development of a brand and creative concept for a multi-channel, multi-media campaign to launch and increase recognition for the Midlands Engine Partnership to key audiences between October 2017 and April 2018.

It is a campaign to promote the activities and explain the benefits of the Midlands Engine. It is not a place marketing campaign for the Midlands but it is important that the campaign has a strong sense of place, that the Midlands place-strengths are featured and that it works alongside other local authority/investment promotion agency (e.g. Marketing Derby, West Midlands Growth Company) place-making and place-marketing activities.

There are a range of additional materials that will be made available to the successful supplier on appointment. A number of them can be found here: www.midlandsengine.org/library

It has been decided not to divide this contract into lots. Due to the nature of the project requiring a consistent approach for delivery, we feel we would strongly benefit from a sole supplier.

This brief is for the campaign brand and creative concept only.

Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid.

e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST Monday 21st August 2017