Performance Marketing Agency
The procurement contact named on the official notice.
The submission route named on the official notice.
This is a large award for Business Services — above three-quarters of comparable contracts. Based on 57,319 valued Business Services tenders in our corpus.
1 has published 13 notices across all categories.
Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →
this ITT seeks strategic and delivery partners to help Nest build a more mature, always-on marketing capability across Members, Employers and Connectors.
The scope spans strategy and business case development, performance marketing, CRM, direct marketing and account-based marketing, supported by specialist ad operations, tracking, attribution and measurement.
It covers key direct and digital channels including paid search, organic search, email, paid social, programmatic display and video, content distribution, website optimisation and creative optimisation
What it takes to bid this
Typical UK bid effort for the £1m–£10m band — an estimate, not a quote.
Qualify & bid/no-bid ~10% · SQ / PQQ ~20% · Written response ~55% · Review & presentation ~15%
Typical for this category — confirm against the ITT pack
- Hold at bidProfessional indemnity insurance
- Show at bidNamed engagement team with CVs
- Show at bidComparable references / case studies
- Hold at bidFinancial standing (accounts, often ~2× contract value turnover)
- Hold at bidInsurance cover (PL / EL, often PI)
- Show at bidSocial value commitments
Hold at bid = pass/fail conditions of participation. Show at bid = scored in the quality response. Plan for delivery = contract obligations from day one.
Make the case to bid
Reveal who to approach at 1, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
The full intelligence dossier
Our agent reads 1’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Five included while we’re in beta, and the agent asks before it spends on any paid step.
- OCID
- ocds-h6vhtk-06e721
- Stage
- tender · Open
- Source
- Find a Tender
- Buyer ref
- 078802-2026
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
Who wins this kind of work
The suppliers and buyers around this opportunity — drawn from official award data. Drag to orbit; click a node to explore.
Top suppliers & buyers in Business Services
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