RFP QuestBeta
Awarded · ResultStage · award

Llywodraeth Cymru / Welsh Government

Baby Bundles

ValueValue not published
Awarded
Published27 Aug 2026
RegionNationwide
Outcome — awarded
Allied Publicity Services (Manchester) Limited

This is a contract result notice, not an open opportunity. Details from the official award data.

Who to contact
ANGHARAD SIMMONDS
angharad.simmonds@gov.wales

The procurement contact named on the official notice.

The brief

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months.

The bundle will be provided free of charge to all new and expectant parents residing in core Flying Start areas within Wales.

Since the initial contract award: Following mobilisation of the Baby Bundles programme, registration and delivery volumes have been significantly lower than originally anticipated.

The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles.

Lower than forecast demand has reduced activity levels and associated income for these delivery partners, creating a risk to operational capacity and continued delivery of the social value outcomes evaluated as part of the original procurement.

The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand.

The arrangement is temporary, subject to ongoing monitoring and review, and will cease once agreed delivery thresholds are achieved.

The overall nature and purpose of the contract remain unchanged.

Requirements

What the notice asks for

01

Baby bundles is a Welsh Government initiative

Baby bundles is a Welsh Government initiative to provide a 'welcome to the world' gift, comprising of a range of products for the child's first months.

02

The contract includes social value commitments delivered

The contract includes social value commitments delivered through social enterprise partners responsible for the processing of registrations and fulfilment of Baby Bundles.

03

The modification introduces a temporary management fee

The modification introduces a temporary management fee, set at 75% of the agreed average monthly cost for the relevant fulfilment activities, to maintain delivery capacity and support continuity of service during this period of lower demand.

Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.

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Source & provenance
OCID
ocds-h6vhtk-04ebcb
Stage
award · Awarded
Source
Find a Tender
Buyer ref
081937-2026
View the original notice on Find a Tender

Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.

Market context

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