Higher Education Marketing Agency to Support the Implementation of UK Student Recruitment Campaigns (Media Planning and Buying)
This is a contract result notice, not an open opportunity. Details from the official award data.
This sits in the upper-middle of the Business Services band — a substantial contract for the sector. Based on 57,319 valued Business Services tenders in our corpus.
The University of Chester invited tenders from specialist Higher Education marketing agencies on Lot 2 - Student Recruitment Marketing of the Education Recruitment Advertising and Resourcing Services (National) NERARS 2022 Framework Agreement (Reference: PFB4051 SU).
The appointed agency will primarily support media planning and buying for UK student recruitment campaigns, with a clear focus on driving the University's growth agenda and increasing home undergraduate student numbers.
This will be a two-year contract, with the option to extend for up to a further 24 months on a year-by-year basis.
While the core requirement is media planning and buying, the University expects the successful agency to work collaboratively on campaign strategy, providing audience, market and competitor insights to strengthen our competitive position.
Additionally, the University may occasionally draw on the agency's creative services to support the development of campaign assets and messaging.
The total contract value in this notice is an estimate of the Management Fee payable in relation to the full potential four years of this contract, if extension periods are taken up.
The subsequent spend through media organisations is estimated to be around £2.5m over that time.
What the notice asks for
The appointed agency will primarily support media
The appointed agency will primarily support media planning and buying for UK student recruitment campaigns, with a clear focus on driving the University's growth agenda and increasing home undergraduate student numbers.
Additionally, the University may occasionally draw on
Additionally, the University may occasionally draw on the agency's creative services to support the development of campaign assets and messaging.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
What this notice demands of you
1 named, none in explicit obligation language. Each one is quoted from the notice.
The University of Chester invited tenders from specialist Higher Education marketing agencies on Lot 2 - Student Recruitment Marketing of the Education Recruitment Advertising and Resourcing Services (National) NERARS 2022 Framework Agreement (Reference: PFB4051 SU).
Matched against the notice text, so this is a floor — the tender pack will demand things the notice never mentions. “Says must” means the quoted sentence itself used obligation language; anything ambiguous is left as a mention.
Make the case to bid
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- OCID
- 5987bbde-4491-4757-97ce-f16698a58c8e
- Stage
- contract · Contract
- Source
- Contracts Finder
- Buyer ref
- 2025-Oct-03
Contains public sector information licensed under the Open Government Licence v3.0. Source data © Crown copyright.
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