Housing 21 - Seeking ‘Expressions of Interest’ ( EOI) - Developing an Extra Care Value Narrative
Not enough history for this buyer At least £30,000 — the value at which this notice had to be published.
Housing 21 has published 4 Research & Development notices, about every 8 months. On that rhythm the next one is expected around April 2027.
47% of Housing 21’s awards go to a supplier it has used before.
Which is the argument for getting on the list rather than winning this one. The incumbent is rarely the last winner — it is the roster. See the retention odds by category →
Housing 21 is seeking expressions of interest from experienced communications and brand agencies to work with us on developing a clear, evidence-based and compelling value narrative for our Extra Care business, in advance of a below-threshold quotation exercise.
We are looking to appoint a specialist agency to help us articulate the value of Extra Care to a range of audiences, including future residents, people considering Extra Care for friends or family members, professionals who can refer individuals to Extra Care, local authorities, commissioners, strategic partners, and other key stakeholders.
This work will support our strategic growth and influencing by strengthening awareness and understanding of how Extra Care enables older people to live well while also delivering value to the wider health and social care system.
The work will involve critically reviewing and challenging existing messaging, unpicking assumptions, identifying gaps and ensuring the narrative fully reflects our offer.
The expected outputs will be a clear strategic narrative, messaging framework and plan for roll out, together with any other assets or materials to help us achieve our aim.
If you would like to be involved, please send a short expression of interest including: •A brief company overview •Relevant experience or expertise - describe a similar project/s you have worked on, either within the housing sector or a comparable organisation, highlighting successes and impact •Why you would like to undertake this work Please title the subject: Developing an EC value narrative (add your company name) Please note this is not a tender.
Agencies with the most experience in this area may be invited to quote.
For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Research-and-development-services-and-related-consultancy-services./XWD43SX6V5 To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/XWD43SX6V5
What the notice asks for
This work will support our strategic growth
This work will support our strategic growth and influencing by strengthening awareness and understanding of how Extra Care enables older people to live well while also delivering value to the wider health and social care system.
Agencies with the most experience in this
Agencies with the most experience in this area may be invited to quote.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
Make the case to bid
Reveal who to approach at Housing 21, and generate a go-to-market strategy from their news, accounts and people.
Free to start. Named contacts come from published notices; the strategy is generated from the buyer’s news, accounts and people.
The full intelligence dossier
Our agent reads Housing 21’s accounts, hunts live signals, finds the people who decide — and hands you a bid strategy plus a go-to-market influence plan, including what your team should post this week. You approve every paid step.
Five included while we’re in beta, and the agent asks before it spends on any paid step.
- OCID
- ocds-h6vhtk-06e25c
- Stage
- planning · Planning
- Source
- Find a Tender
- Buyer ref
- 076647-2026
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