Liverpool City Region Visitor Economy Media Agency Engagement Expression of Interest

The Liverpool City Region Combined Authority (LCRCA), in collaboration with Northwest regional partners, is preparing to launch a tender opportunity for media agencies to support the development and delivery of a bespoke marketing campaign. This initiative will position Liverpool John Lennon Airport (LJLA) as the gateway to the Northwest of England, with a strategic focus on the Paris Charles De Gaulle (CDG) route.

Campaign Objective: To promote the Northwest as a compelling visitor destination to a French audience of experience seekers, leveraging LJLA as the entry point to a diverse range of regional experiences. The campaign will aim to drive visitor dispersal across partner regions through curated travel itineraries and collaboration with travel partners.

Key Campaign Features:

Target audience: French experience seekers

Route focus: Paris CDG to LJLA

Campaign period: November 2025 - March 2026

Regional dispersal: Encouraging travel across Northwest partner destinations

Content strategy: Use of themed itineraries and curated experiences to support dispersal

Interested media agencies will be invited to demonstrate their capability in strategic campaign planning, creative delivery, and partnership engagement. The tender will seek innovative approaches to audience targeting, storytelling, and measurable impact.

Formal tender documentation will be released in due course. Agencies wishing to express interest in this upcoming opportunity are encouraged to register their details and monitor updates via the LCRCA procurement portal via https://procontract.due-north.com/SupplierRegistration/Register. Here you will be able to register and search for the EOI details.