Mosaic Public Sector

Annual provision of Mosaic Public Sector at household level for the Essex County Council area. This is for more than 650k households across Essex (Essex districts only, no Southend and Thurrock).

• Mosaic is a ready-made national customer segmentation tool developed by Experian

• Mosaic classifies every household in the UK into one of 18 national 'groups' and 68 'types', based on their

social, cultural and economic behaviour

• Mosaic contains over 1,200 indicators which describe the likely characteristics and behaviour of each household

• Mosaic contains data on themes such as demographics, lifestyles and communication preferences

• Data is updated annually, and recently substantial improvements have been made to the dataset, moving from Mosaic version 7 to Mosaic version 8.

• Mosaic is Experian's own dataset, not open access to the public, and unique in its breadth and depth. It is

providing us with Essex-specific data on a household level, i.e. much more granular than publicly available data.

Mosaic can be used for a variety of purposes, including:

• To target specific sets of residents based on characteristics of our choosing

• To profile current service users to better understand potential need and future demand for services

• To tailor the way we interact with different types of residents

• To target the allocation of preventative resources more effectively

• To better inform our communications and marketing campaigns

NB: This is a two year extension to an existing contract.