Pantomime Procurement
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The procurement contact named on the official notice.
Reading Borough Council has published 13 Recreation, Culture & Sport notices, about every 6 months. On that rhythm the next one is expected around October 2026.
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The Hexagon, Reading's largest entertainment venue, delivers a wide-ranging and diverse programme of events throughout the year.
The annual pantomime represents the most commercially significant and strategically important component of the venue's programme.
In 2022, a formal procurement process was undertaken to appoint Imagine Theatre as the pantomime production partner.
This contract is now approaching its conclusion, with Aladdin (2026/27) being the final production under the current agreement, which ends in February 2027.
To ensure continuity of delivery, audience engagement, and timely marketing and production planning, The Hexagon must enter into a new pantomime production contract by Autumn 2026, enabling full preparation for the 2027/28 pantomime season.
The appointment of a pantomime production partner is a critical procurement for The Hexagon, given the pantomime's status as the venue's most commercially significant and strategically important annual event.
A formal procurement process is required to ensure compliance with public sector procurement regulations, secure best value, promote fair competition, and mitigate financial and operational risk.
Early market engagement and timely contract award are essential to enable sufficient lead-in time for creative development, casting, production planning, and marketing activity, all of which typically commence 12-18 months in advance of delivery.
What the notice asks for
To ensure continuity of delivery, audience engagement
To ensure continuity of delivery, audience engagement, and timely marketing and production planning, The Hexagon must enter into a new pantomime production contract by Autumn 2026, enabling full preparation for the 2027/28 pantomime season.
A formal procurement process is required
A formal procurement process is required to ensure compliance with public sector procurement regulations, secure best value, promote fair competition, and mitigate financial and operational risk.
Sentences from the notice that state an obligation, surfaced automatically and shown in the order they appear. Not an exhaustive list — always confirm against the tender documents.
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- OCID
- ocds-h6vhtk-0692b3
- Stage
- planning · planning
- Source
- Find a Tender
- Buyer ref
- 044575-2026
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